Campaign Overview

Demo Mode
Total Spend
₹1,20,942
Apple + Google combined
Total Installs
7,426
5,579 Google + 1,847 Apple
Blended CPI
₹16.3
Google ₹8.46 / Apple ₹39.9
Impressions
931K
647K Google + 284K Apple

Platform Performance

🍎 Apple Search Ads
Spend—
Installs—
Avg CPI—
TTR—
🔍 Google Ads — iApp Technologies LLP
Spend—
Installs—
Cost / Install—
CTR—

ROAS Tracker

StreamX IPTV Android Spend: ₹37,196 · 5,389 installs
Enter revenue to see ROAS
PDF Editor Android Spend: ₹10,026 · 190 installs
Enter revenue to see ROAS

Ad Source — Where Installs Come From

Network / Source Cost Share Est. Spend Cost / Install Avg CPC Efficiency

All Active Campaigns

Platform Campaign Status Spend Installs CPA CR%
Impressions
284K
+12.4% vs last week
Installs
1,847
+8.1%
Avg CPA
₹124
+4.2% (higher)
TTR
2.41%
+0.3pts

Apple Search Ads Campaigns

Campaign Status Spend Impressions Taps Installs CPA TTR CR% Actions
Total Spend
₹47,222
Mar 10 – Apr 6
Ad-Attributed Revenue
—
From installs via Google Ads
ROAS
—
Return on ad spend
Profit / Loss
—
Revenue − Ad Spend
Installs
5,579
+82.7%
Avg CPC
₹2.44
Cost per click
Cost / Install
₹8.46
28.83% conv. rate
Revenue / Install
—
LTV per acquired user

Google Ads Campaigns — iApp Technologies LLP

Campaign Type Status Budget/day Spend Impressions Clicks Installs CPC CTR Cost/Install

Keyword Performance

Platform Keyword Match Type Bid/CPC Impressions Taps/Clicks Installs CPA TTR/CTR CR% Quality
Total Revenue
—
Loading...
ROAS
—
Revenue / Ad Spend
Organic Installs
—
vs paid
ARPU
—
Avg revenue per user

Organic vs Paid Installs

🌱 Organic
Installs—
Share—
💰 Paid (Google Ads + Apple)
Installs—
Share—

Install Attribution by Campaign

GA4 Live
CAMPAIGNINSTALLSSESSIONSINSTALL RATEGA4 REVENUEREV/INSTALL

Campaign LTV — Post-Install Events

CAMPAIGNUSERSPURCHASESAD IMPRESSIONSREVENUELTV/USER

Fraud Signals

Fraud Alerts
0
No anomalies detected

Subscriptions — Play Console

Total Subscriptions
—
New Subscriptions
—
Cancelled
—
Active Now
—
Retention Rate
—
Churn Rate
—
PRODUCT IDPLANORDERSREFUNDSREVENUE

Revenue — Play Console

Actual Sales
PRODUCTORDERSREFUNDSGROSS REVENUESHARE

Update Play Console Revenue

Click to expand

Revenue Breakdown — GA4

Analytics Tracked
Revenue SourceAmountShareTrend

Downloads by Country

CountryInstallsOrganicPaidRevenueShare

User Engagement

DAU
—
Daily active users
MAU
—
Monthly active users
Avg Session
—
Duration
Day-1 Retention
—
Users returning next day

Top Events (30 days)

EventCountVolume
🤖

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